Smart Marketing & Remarketing in Online

05 | 06 | 2014

Trainer

Ionut Munteanu

Ionut Munteanu

05 | 06 | 2014 @ 12:00 am -

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Programa

OBIECTIVE:

• Ce este publicitatea online? Cum ne ajuta internetul?
• Tipuri de segmentare a audientiei (contextual, semantic, bazat pe intentie, psiho-socio-demografic, comportamental)
• Ce inseamna Search Engine Marketing?

CURRICULA:

• Google AdWords Search si RLSA (clasic + remarketing)
• Google Adwords folosind Google Display Network (clasic + remarketing)
• YouTube (clasic + remarketing)
• Facebook Advertising (clasic + remarketing)
• Linkedin (provocari si studiu caz)
• PPC Marketing “Outside the box” (PR Online)
• Particularitati in functie de obiective (Events, Retail, Servicii)
• Monitorizare si Raportare
• Relatia cu agentia sau cu specialistul (externalizare / internalizare)

Locatie

Hotel Cismigiu
Bd. Regina Elisabeta, nr. 38
Bucuresti
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Taxa participare

600
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