OBIECTIVE:

• Ce este publicitatea online? Cum ne ajuta internetul?
• Tipuri de segmentare a audientiei (contextual, semantic, bazat pe intentie, psiho-socio-demografic, comportamental)
• Ce inseamna Search Engine Marketing?

CURRICULA:

• Google AdWords Search si RLSA (clasic + remarketing)
• Google Adwords folosind Google Display Network (clasic + remarketing)
• YouTube (clasic + remarketing)
• Facebook Advertising (clasic + remarketing)
• Linkedin (provocari si studiu caz)
• PPC Marketing “Outside the box” (PR Online)
• Particularitati in functie de obiective (Events, Retail, Servicii)
• Monitorizare si Raportare
• Relatia cu agentia sau cu specialistul (externalizare / internalizare)